This project was a live brief set for an assessment centre day as part of a job interview. The brief required for me to create two new packaging designs for the NEXT Luxe Fragrance Diffuser line, taking into account the current designs and current packaging trends. It also stated that the most popular scents from the range were the Milan, New York and Antigua scents, so I decided that my packaging designs should be based off these scents. 

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I didn't want my designs to be too different from the current designs as this product already has an established consumer base who recognise the colours and style of the designs as the product. Therefore, I decided that my best option was to use the existing colours and fonts to keep the current style. Feedback suggested that I should put more of a hint to the scent on the packaging, so I made this my primary focus. Research of current marketing trends showed that text based designs, pastel colours, minimalism and illustrative packaging were all popular at the moment, so I used these ideas to fuel my designs too.