This project was for semester 1 of my final year, with a brief that was about location branding. I chose my hometown of Brookwood, to brand as an area of interest for World War history, due to it being home to the biggest military cemetery in the UK. I created a fictional education centre which I created a visual identity for, and then applied to relevant outcomes. The end result was the production of a leaflet, a postcard, a website and a mobile phone app.

 

My aim with this project was to create a method of educating secondary school aged children about the stories of some of the people buried in Brookwood Military Cemetery, while still keeping them engaged and interested. The use of icons to break down the information made everything much simpler and easier to understand, while also giving me a good foothold for developing the visual identity of this brand further.