The programme for the UK ICF Conference 2018 was produced as commission work. As you would expect, the brief was to produce the programme for the UK ICF Conference 2018 that fitted the client's brand guidelines. I had to keep the programme to 20, A5 pages and fit all the relevant text and pictures inside. Initially, the client had stated for it to be 16 pages, but upon seeing how full some pages were, opted to increase this to 20. 

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This project was challenging for me as it was my first professional commission for a large organisation. It was the first time I had dealt with clients who I did not know previously, and at times proved to be very frustrating. However, by working closely with them, I managed to produce a programme that they were happy with and that will be used for the conference in the next few weeks. 

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While I didn't necessarily agree with all of the client decisions, I followed them. This led to the programme being a questionable design (in my opinion), though the project as a whole proved my ability to produce content from a given set of brand guidelines, rather than building a whole brand myself.